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Director Profile
Gehad Abdel Nasser against an extended cinematic gold background
Film Director · Promo Producer
Story / Performance / Visual Direction

STORY IS EVERYTHING. EXECUTION IS ART.

A High Cinema Institute graduate with work across MBC, Shahid, Netflix, Samsung, Pepsi, Hyundai, Vaseline, NYX and regional entertainment campaigns. My process moves between narrative filmmaking, broadcast promo language and commercial direction.

PROMAXBDA SILVER 2014 Best News / Information Program Spot Global Excellence Award

I build stories, shape worlds and lead teams from the first creative conversation to the final grade. The audience should feel the idea before they explain it.

View the Process Start a Project
Signature Film
01
Independent

OM 44
MUSIC VIDEO

Music Video

A signature independent music film where choreography, camera rhythm and art direction are locked before performance enters the frame.

Process Proof

Process proof: choreography, camera rhythm and set logic behind the finished music video.

Behind The Scenes Music Video Camera Movement
View Process on Instagram
Signature Work
01
MBC Group

MBC RAMADAN
SONG 2026

TV Promo

A season-facing broadcast promo built around warmth, scale and the shared-screen emotion of Ramadan.

02
MBC · Netflix · Shahid

MBC NOW
SHAHID X NETFLIX

Multi-platform Promo

One promo language connecting MBC, Shahid and Netflix: clear platform energy, fast rhythm and one shared visual hook.

03
NYX Cosmetics

NYX
FACE GLUE

Brand Commercial · AR

A beauty campaign with controlled attitude, clean product logic and a GCC visual edge.

Social Proof

Social proof from Safa Siddiqui: the campaign lived beyond the film and moved into platform culture.

Successful Campaign Social Proof NYX Face Glue Safa Dubai
View Social Proof
Signature Brand Campaign
Vaseline · Verified · Brand Campaign

VASELINE
VERIFIED

A seven-film campaign turning everyday skincare hacks into verified brand stories: playful social behavior, clean lab logic and one consistent visual system.

Brand Campaign 7 Films Skincare Social Proof
Director · Gehad Abdel Nasser
Vaseline Verified campaign press feature thumbnail
As Seen In Press

Campaign Middle East covered the campaign as a regional branded-content case: grassroots beauty hacks put through a validation process and shaped into a clear consumer-facing film series.

Campaign Middle East KSA · UAE 7 Films Verified Hacks
↗ Read In Campaign Middle East
Promo Film Language
MBC Persia · Entertainment Campaign

PERSIA'S GOT
TALENT

A high-impact entertainment campaign for Persia’s Got Talent, built around stage spectacle, performer ambition and the charged second before someone steps into the light.

MBC Persia Talent Show TV Promo Entertainment Campaign
Director / Promo Producer · Gehad Abdel Nasser
Process Links

Process links showing set atmosphere, performer direction and the title-world energy behind the launch.

Behind The Campaign Making Of MBC Persia
Process 01 Process 02
Promo Film Language
TV Promo Films · Drama · Entertainment · Magazine Spots

PROMO
FILMS

Promo films built as compact promises: atmosphere, character tension, channel identity and a reason to watch. The craft sits between trailer language and broadcast branding.

Promo Films Moroccan TV Show ET Bel Arabi TV Campaigns Series Launch
Director / Promo Producer · Gehad Abdel Nasser
Process Proof · Promo Films
BTS Making of promo films thumbnail Process Proof · Promo Films Behind The Scenes · Drama Promo · Set Craft
Source · Gehad Abdel Nasser BTS Making of promo films thumbnail by Nihal Abou Hamdane Process Proof · Promo Films Behind The Scenes · Promo Craft · Broadcast Promo
Source · Nihal Abou Hamdane
Standalone Promo Films
03 · Moroccan TV Show

Moroccan
TV Show

A bright entertainment promo built around character energy, comic timing and a clear cultural flavour, giving the show its own playful broadcast identity.

Entertainment Moroccan TV Promo Film
04 · ET Bel Arabi

ET Bel
Arabi

A magazine-style entertainment spot shaped with glamour, pace and celebrity-show polish, turning the promo into a clean broadcast invitation.

Magazine Spot Entertainment TV Campaign
Commercial & Brand Work
Samsung

GALAXY Z FLIP5
BEYOND THE LIMITS

Brand Commercial · 2023

Director: Gehad Abdel Nasser · Featuring Amna Al Qubaisi — the first Emirati woman Racer · Art: Dina Saadi · Samsung Galaxy Gulf · UAE · 2023

Campaign Page
Go BeyondLimits with Amna Al Qubaisi
"The first time I got in a car, I felt like leaving the world behind. I wanted to win when everyone else told me I cannot. So I kept going, I kept pushing my boundaries. And defied all norms."
— Amna Al Qubaisi, The First Emirati Woman Racer
Samsung Galaxy Z Flip5 #BeyondLimits UAE · 2023 @SamsungGulf
↗ View Samsung Campaign Page
Making Of
BTS Samsung making of thumbnail Making Of · Samsung Campaign Behind The Scenes · Production Craft · Brand Commercial
Source · Gehad Abdel Nasser
Pepsi Arabia

KUDOS TO EVERY
GREAT MEAL

Brand Commercial · GCC

Agency: Logic Bureau + Gain · DOP: Mark Hobz · A celebration of appetite and shared moments across the Arab world.

Hyundai · Innocean · Brand Campaign

HYUNDAI
STARGAZER

A two-film campaign for Hyundai Stargazer built around family momentum, everyday movement and polished automotive lifestyle. The films position the car as part of daily life rather than a showroom object: warm human moments, clean production rhythm and a visual tone designed for regional broadcast and digital use.

Brand Campaign 2 Films Automotive Lifestyle Direction
Director · Gehad Abdel Nasser
Jotun Paints · Brand Campaign · Three Films

JOTUN
CAMPAIGN

A three-film GCC campaign for Jotun where paint becomes atmosphere: color, home, family and transformation shaped into clean brand films.

Brand Campaign 3 Films GCC Market Production Design
Director · Gehad Abdel Nasser
Xiaomi UAE · Smart Ecosystem · Brand Films

XIAOMI
UAE CAMPAIGNS

A digital-first campaign world for Xiaomi's UAE ecosystem, shaped around the ease of connected living. The direction keeps the product language clean and practical while giving the films a polished lifestyle rhythm: smart home flow, device interaction and everyday tech made cinematic.

Brand Films Smart Home UAE Market Tech Lifestyle
Agency · DTD+ · Post · Edge Post Production
Zahret El Khaleej

ZAHRET
EL KHALEEJ

Brand Film

Director & Edit: Gehad Abdel Nasser · DOP: Ahmed Bejo · Producer: Ahmed Shafik · Production House: Nastro.

Making Of

A behind-the-scenes look at the making of Zahret El Khaleej — from concept to camera, every frame built with intention.

Behind The Scenes Making Of Zahret El Khaleej
View Process on Instagram
Conceptual Branded Films
MBC Dream · Conceptual Branded Film Collection

حلمDREAM

A set of conceptual branded films for MBC Dream / الحلم, turning hope, family, ambition and transformation into cinematic channel stories.

Branded Films MBC Dream Emotional Campaign Cinematic Storytelling
Director / Promo Producer · Gehad Abdel Nasser
Process Proof

Process proof for the Maze promo: blocking, set energy and the physical build behind the campaign world.

Behind The Scenes Maze Promo MBC Dream
View Process on Instagram
Early Short Films
Narrative Shorts · Early Career · Director Archive

EARLY
SHORT FILMS

The early narrative films that shaped the craft before the commercial and promo work became the main arena: atmosphere, character, rhythm and instinct.

Narrative Film Roots Storytelling Early Film DNA
Director · Gehad Abdel Nasser
Clients & Platforms
MBC Group
Netflix
Shahid
Pepsi
Samsung
Vaseline
NYX
Garnier
Unilever
OSN
MBC Group
Netflix
Shahid
Pepsi
Samsung
Vaseline
NYX
Garnier
Unilever
OSN
The Process
Creative Development

BEHIND
THE VISION

Great films do not begin on set. They begin with conversations, questions, experimentation and hundreds of creative decisions. Every department needs to understand the same emotional target before the camera rolls.

Explore the work
From concept to screen

Every step matters.

01
Listen
The strongest direction begins with the right conversation.
02
Build
Camera, light and production move toward one intention.
03
Block
Technology disappears when movement and timing feel natural.
04
Perform
Precise direction creates room for personality and surprise.
05
Refine
Every detail is shaped until the final frame feels inevitable.
Gehad Abdel Nasser seated on a director's chair
Contact

LET'S MAKE IT.

For commercials, promo films, branded stories or campaign launches that need craft, clarity and a cinematic point of view, reach out. I work between Dubai and Riyadh and stay closely involved from the first conversation to the final grade.

Gehad Abdel Nasser
Director · Dubai / Riyadh
Phone / WhatsApp+971 52 844 1277
Emailgehad.nasser@gmail.com
Based inDubai, UAE · Riyadh, KSA
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